Rack cards are printed full color on heavy stock and designed for display in an industry standard 4″ wide rack, often with other information and offers. They are often the best way to highlight your products and services, most notably in hotels, restaurants, hospitals, travel agencies, and other big establishments. Target audience, design and copy, offer, printing and distribution. Rack cards are an advertising tool commonly used by many restaurants. If you really want someone to keep your information handy, a rack card boosts that chance.